Horizon Mahindra

The Challenge

Horizon Motors India Pvt Ltd (horizonmahindra.com) is an authorised Mahindra dealer based in Kottayam, Kerala. The automotive dealership market in Kerala is intensely competitive — multiple dealers competing for the same customers across Google Search, social media and local platforms.

The primary challenge was converting website visitors and social media followers into actual showroom enquiries. The lead-to-booking conversion rate was just 5% — meaning 95 out of every 100 enquiries were being lost. The digital marketing spend was high but not generating proportionate results.

Before vs After

Strategy & Execution

Conversion Rate Optimisation: The 5% conversion rate was the priority. Audited the lead journey from ad click to follow-up. Identified that enquiries were not being followed up within the critical first 5 minutes. Implemented a WhatsApp Business API notification system that alerted the sales team within 60 seconds of a new enquiry.

Lead Generation Campaigns: Rebuilt Google Ads campaigns from scratch — tighter keyword targeting, dedicated landing pages for each vehicle model, and stronger CTAs. Meta Ads lead generation forms were added to capture prospects who were not yet ready to visit the showroom.

SEO & Content: Created dedicated pages for high-value search terms — 'Mahindra dealer Kottayam', 'Mahindra Thar Kerala price', 'Mahindra Scorpio N test drive Kottayam'. These pages drove consistent organic traffic at zero ongoing cost.

Social Media: Built a content calendar around vehicle launches, test drive invitations, customer delivery videos, and festival promotions. Combined organic content strategy with paid boosting of top-performing posts.

Key Results